MCGOWAN CRAIN
.McGowan Crain is a multifaceted advertising and marketing firm formed by 20-year advertising and promotions veterans Todd McGowan and Ben Crain. Headquartered in St. Louis, McGowan Crain currently handles strategic marketing for a variety of national and international brands. Some, such as Black Velvet Canadian Whisky and Corona Extra, have been utilizing the firm’s services for more than a decade.
McGowan Crain believes it’s not enough to be creative just for creativity's sake. Instead, they stringently engage a fundamental method for producing successful programs based on their Simple, Smart, Strategic philosophy, or S3. This deceptively simple formula has become an agency benchmark and a key barometer by which McGowan Crain judges each program and measures its success.